Frozen Peaks is a chain of frozen yogurt shops in New Jersey and New York. They currently have six locations and they pride themselves in providing high-quality frozen yogurt and a great experience when visiting each location. What makes them unique is that they have all- natural flavors, and have iPads, Karaoke machines, and Xbox 360s at various locations.Our Assignment
Frozen Peaks hired us to be their agency of record. This included having control of their social media presence which was still in it's infancy. Our goal on social media was to provide engaging content that would drive new fans and followers which in turn increased brand awareness and customers.Our Strategy
Our approach to increasing Frozen Peaks' social media presence was to establish campaigns on a regular basis that would entice people to engage with the pages. Our campaigns have included contests and sweepstakes for prize giveaways, coupons, poll questions, etc. We even created a time traveling character (F.P. Jones) who, via the Facebook timeline, travels back in time to deliver frozen yogurt to important people in history. We also created great video content for their YouTube page by developing a commercial and covering events that they've held at various locations.Results
Our strategy has brought in around 2,000 new Facebook fans and over 4,000 new Twitter followers. Frozen Peaks receives dozens of mentions and retweets on a daily basis. The creative content that we've developed for Frozen Peaks has made engagement on Frozen Peaks' social media pages go through the roof with people coming back for more. Their engagement levels are higher than that of some large national frozen yogurt chains with thousands more fans and followers.